We’re on a mission to help people live well, in this increasingly digital life.

Helping people is the reason we exist – it’s what started Baxter Blue and what inspires us each day. We want digital wellbeing to become part of life, because when you work, play, learn and connect on screen as much as we do, digital stress can feel pretty normal. But it doesn’t have to be. With the knowledge, science and great products to enhance the everyday digital experience we can all embrace a healthier digital life.

Join us as we make digital wellbeing a part of your daily self-care routine.

Explore Our Products

Giving Back

With great innovation comes great responsibility, and we’ve partnered with Restoring Vision to give the gift of vision and so far have donated over 135,240 pairs of glasses to those in need. We believe in the powerful potential of commerce - so thank you for being part of this vision!

A Thoughtful Approach

Because there’s no excuse not to. Biodegradable, recyclable, compostable, dissolvable. Technology for the future and a future for our planet.

In science we trust, in style we trend. Built on research and backed by science, our lens technology is tried, tested, and proven.

Proud to be part of the give-back revolution. The future looks clearer with every frame.


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